Famous Singapore Brands


Singapore is one of the wealthiest and most developed countries in the world. It is the world’s fourth biggest financial center. According to a recent report released by the World Bank, Singapore is the easiest country in the world to start a business venture. Many opportunities provided by the country, the resources present and more importantly, the accommodating people of Singapore make the country a businessman’s pleasure. This quality of the country has earned it the unique recognition of being the entrepreneurial capital of the world. Besides being known as the place where you can find every international brand, Singapore has a whole list of brands which originated here and have scaled mammoth international heights. Listed below are some “Made in Singapore” brands which are now famous all over the globe.

F J Benjamin

If you have an interest in fashion, you must definitely have heard of one of the biggest retail fashion chains in the world, F J Benjamin. It was set up in 1954 by 24 year old Frank Benjamin in order to assert his independence at a time when the commercial scene in Singapore was dominated by the British and Americans.

Recognizing the growing interest in fashion among Asians, Benjamin milked his opportunities. F J Benjamin was the first luxury boutique brand in Singapore and today, it has turned into a major international fashion brand which markets its own fashion line “Raoul”.

Banyan Tree Hotels and Resorts

If you like to go on luxury vacations, you are sure to have heard of Banyan Tree group of hotels, spas and resorts. This luxury hotel, which now runs more than 20 resorts and hotels, over 60 spas, 3 golf courses and almost 70 retail galleries spread over 20 countries, was launched in 1995 as a small resort in Phuket by the Singaporean couple Claire Chiang and Ho Kwon Ping.

The entrepreneur couple has big plans for their international brand of hotels. By 2014, they aim at setting up 157 hotels, spas and resorts in 33 countries.

Tung Lok Group

Established in1984 by Andrew Tjioe, Tung Lok is a Singapore based restaurant chain with outlets in China, Indonesia, Japan, India and China. According to Tjioe, it is the “brand Singapore” which sells in the international market because in the global market, Singapore has become synonymous with high quality. The restaurant chain also runs Chinese restaurants in different parts of the world. The brand is expanding steadily and continuously.

TWG Tea Company

Manoj Murjani and Taha Bouqdib formed TWG Tea Company in Singapore. Over the years, this tea company has grown into being one of the largest in the world. The stores stock over 800 varieties of tea collected from different parts of the world. Tea from this company is now sold in luxury hotels and high class outlets globally.

BreadTalk Group

George Quek, the humble, shy and silent son of a Singaporean farmer, went on to create one of the most recognized Singapore brands in the world, the BreadTalk Group. The business, which now has a turnaround of $240 million, began as a small outlet in Taiwan which sold dragon beard candy. When George Quek returned from Taiwan, he recognized the enormous potential of selling bread in Singapore. BreadTalk has now become an international name in the food and beverage industry.

Spa Espirit Group

Spa Espirit Group was launched by Cynthia Chua in Holland Village in Singapore. What began as an eclectic and unusual spa in this small corner of Singapore has now become a global beauty brand to reckon with. Spa Espirit now boasts of clientele from all around the world and is one of the most loved spas in the world. Chua has outlets in London and New York as well.

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