Media and Advertising Industries of Singapore


Singapore is the home to a quite a few industries and these industries have aided in their own way the nation of Singapore, so that it acquires the top position as far as the industrial market is concerned and the Media and Advertising Industries of Singapore is undoubtedly one of them. Regarding the advertising industry of this nation it could be said that this industry has witnessed a forward leap in the recent past and this industry is striving hard to keep up its stature. It's making the best possible efforts to live up to people's expectations and also to win the confidence of the people

The Singapore advertising industry will reach new status when it would make arrangements for the World EFFIE Ad Congress next year that is in the year 2008. The Singapore Advertising Industry has to strive hard as it faces a tough competition and therefore its service should be of high international standard and its chief area of concern is quality management.

The ASAS (Advertising Standards Authority of Singapore) that was set up in the year 1973 is an advisory council and also is the self regulatory body of the Singapore Advertising Industry and the intention behind its establishment was to encourage the ethical advertising of this nation. It is also an advisory council to the Consumers Association of Singapore (CASE).

Media Development Authority of Singapore for the growth of the local media industry has adopted some steps. One of the steps has been adopted to ensure that the contribution of this industry to the GDP (Gross Domestic Product), is about 3 percent by the year 2012, which is at present only 1.56 percent.

The government of this nation has set apart $65 million for the enhancement of the media industry of this nation and this money would be put to use to promote the content and also for the advancement of the market as well as digital media development.

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