The Singapore Tourism Board (STB) was first established in 1964. The government grouped together hotels, airlines and travel agents to coordinate their efforts towards developing and promoting Singapore as a tourist destination. When the STB started out with a staff of 25, Singapore welcomed 91, 000 visitors. Through the development of hotels and tourist attractions like the Jurong Birdpark and Sentosa Island Resort, during the 1960s and marketing Singapore as a city for business convention and exhibition centre, the government managed to attract visitors to the island-state.
During the 1980s, under the Tourism Product Development Plan, $1 billion was spent on restoring the historic districts of Chinatown, Little India, Arab Street the colonial districts and the Singapore River. All this hard work paid off and Singapore came to be recognized as the ideal tourist destination to experience rich Asian culture.
The STB reorganized its internal structure in 2003 and eight strategic units were formed to propel growth in various growth sectors. STB has also successfully increased its presence in China and India and carries out extensive networking through its regional offices in America, Southeast Asia, Europe, Greater China, North Asia, Oceania, South Asia, Middle East and Africa. The regional offices not only undertake Singapore tourism marketing, but also work towards forging business alliances, encouraging countries to invest in Singapore and develop multilateral and bilateral agreements. STB also has an advisory council called the Marketing Advisory Council for Tourism (MAC) based in India.
STB's other websites include Uniquely Singapore, Singapore Education, Singapore Medicine, Tourism Awards Singapore, Guides Online and TRUST. The STB Head Office is located at Tourism Court, 1 Orchard Spring Lane. To know more about the STB, career opportunities, scholarships and regional offices, visit: www.stb.com.sg
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