The Paragon Mall is easily the most important address on Orchard Road where the high flying jet set class with bulging purses indulge in extravagant shopping. The word ‘paragon’ can be interpreted to mean quintessence, archetype, model, epitome, shining example and ideal. And the Paragon Shopping Center embodies all these connotations and truly lives up to its name. It is a spectacular six-tier shopping arcade that oozes class. Each of the floor houses exquisite shops and boutiques that stock, world famous and high-end brands dedicated to lifestyle, health and fitness, beauty and fashion. There are a string of upper class restaurants and bistros where one can titillate their taste buds after satiating their sartorial or bodycare instincts.
On Paragon Mall
The imposing and grand structure of Paragon Mall was conceptualized and created by a Malaysian designing firm. It was refurbished towards the end of nineties in the 20th century. It again went through an $82 million makeover in 2008 that saw the addition of three extra floors.
Offices, retail outlets and medical stores take up most of the real estate in these floors. One can shop for toys, watches, mobile phones, apparels, perfumes, jewelry, skincare and bodycare products, beauty products, kids and children clothing and much more.
And when one feels like dropping after shopping one can retire to the basement for savoring the best of Asian and continental cuisines. Restaurants like Shimbashi Soba, Kaffir & Lime of the Thai Express chain, and Tambuah Mas serve some of the best delectable fare and mouth watering dishes. The flavor and the aroma will surely linger in your memories for a long time to come. One can also have a feast in the Imperial Treasure Super Peking Duck Restaurant or the Crystal Jade Golden Palace strategically positioned on the fifth floor. Besides these dining outlets there are a bevy of cafeterias and bistros on every level. And the cafes are as exotic as their names-Canele Patisserie Chocolaterie, Bazerkin, O’Coffee Club and yes Starbucks has an outlet here too.
Paragon is a home to brands that are a household name
The trendy and the young in body and spirits can pamper themselves by picking from diffusion marques and brands like Banana Republic, Calvin Klein, Armani Exchange, Diesel, Miss Sixty, DKNY, and Raoul. Kids don’t miss out either. Shop for toys and clothes from Toys ‘R’ U, Guess Kids, Petit Bateau, and Armani Kids are located on the Paragon Junior floor. Marks and Spencer, and Metro whose only store in Singapore is located in Paragon are all time shopping haunts for many Singaporeans.
There are more than 60 specialist medical boutiques housed in the Paragon Tower. Since its inception in 1997, the Paragon Mall has been felicitated with numerous awards and certifications for making pioneering efforts in promoting itself through innovative advertisement campaigns. It is located on 290, Orchard Road and its website id is www.paragon.com.sg
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