Awareness of Fashion Brands:
Apparel and fashion manufacturers are making focused efforts to generate and strengthen the brand awareness internationally.
Singapore’s apparel industry has been continually evolving from OEM oriented production to self-branded production. It’s shifting emphasis to advertise its local brands to international buyers. In 2008, the government supported many Singapore based apparel manufactures to launch a collective brand named “Apparel Singapore” which aimed to entice domestic as well as international recognition.
Global fashion brands in Singapore:
Major fashion brands are expanding their presence in the emerging market of Singapore, some of such brands are as follows:
Giorgio Armani, the Italian fashion designer especially noted for his menswear collection has stores in Singapore.
Gucci has its flagship boutique housed in Singapore- offering its shoes, luxury handbags, small leather bags for men and women.
Dolce & Gabbana, the Italian luxury fashion brand offers Menswear, women’s wear and children wear, jewellery, handbags, watches, makeup and fragrances.
Versace offers fashion shoes, handbags, ready-to-wear, watches, fragrances for Men and women and also retails jewellery in Singapore.
In Singapore, luxury shopping is centered on city’s shopping malls and hotels around the Orchard road which is the Singapore’s main shopping street.
Malls like Paragon, Takashimaya and Ngee Ann City, Wisma Atria, Palais Renaissance cover major fashion stores including several styles from Bottega Veneta to Gucci, Armani Exchange, Diesel, worldwide and domestic brands such as Chanel and Louis Vuitton, Isetan Orchard, Lanvin and Paul & Joe, Emporio Armani, DKNY and Valentino.
Two hotels in particular stand out because they house the top fashion brands;
- Hotel Hilton Singapore has a shopping colonnade containing a select few brands of Balenciaga, Dolce & Gabbana, Catwalk and Mulberry.
- The Four seasons hotel houses Club 21 which has developed into a real institution in the fashion world, it manages brands such as Donna Karan, Giorgio Armani, A|X Armani Exchange, Jil Sander, Balenciaga, Marni, Mulberry , ck Calvin Klein , Dolce & Gabbana, D&G, Diesel, Issey Miyake, , Dries Van Noten, Paul Smith, Comme des Garons and Lanvin.
Blum n Co offers fashions for the successful woman; it has stores situated across Asia, including Singapore. For women who want a modern and individualist look, this brand provides upper-middle to high end executive wear.
Tracy Einny has become a prevalent choice for Singaporean women to purchase clothes by designers that are easy to wear and flattering. They offer colourful and laid back designs for women.
It’s a Singapore based boutique which offers clients a wide range of fashion labels to choose from. It provides collections from fashion labels such as Gitman Vintage, Shades of Grey and Onia etc.
There are many other popular Singaporean fashion brands such as Mu Apparel, Fox, Iora, Rouge, Hayden, RAOUL, Ted, Elohim, Demisemiquaver which will leave you fascinated.
Last Updated On: 28/September/2012
Disclaimer: The data provided here is based on the facts and research using available sources. As the data is made available on "as is" basis and subject to change anytime. This website shall not be liable for any discrepancy found in the data on our site and actual figures.