Singapore Airlines: The National Air Carrier of Singapore

Singapore Airlines, the flagship career of Singapore is easily one of the most popular airlines in the world and its mascot, the Singapore Girl embodies its immaculate service standards that even its competitors rave about. Singapore Airlines that was originally incorporated in 1947 as Malayan Airways has indeed come a long way. Singapore Airlines primarily functions out of its centre at Changi International Airport, one of the busiest airports in the world.

The airlines’ is amongst the top carriers in the world with regards to total number of international fliers ferried and revenues. SIA was billed as the 2nd biggest airlines by IATA (International Airways Transport Association) in terms of market capitalization. Singapore Airlines in order to concentrate on its core competency area (civil aviation) has over the years gradually reorganized itself by streamlining its operations.

The airlines owns and operates numerous SBUs and has stakes in associations that deal with in-flight catering, ground handling, aircraft maintenance, aviation engineering, flight training, and so on. The airlines website is extremely user-friendly as navigating through the site is very convenient. Apart from booking a ticket, you can also rent a car, reserve a hotel room, and create a flight-plan via its portal. The site of Singapore Airlines is a virtual extension of itself.

Growth and Evolution

Singapore Airlines commenced operations under the name Malayan Airways in the late forties of the 20th century when it was still under colonial rule. It was only in 1972, when MSA (Malaysia-Singapore Airlines) branched off into Singapore Airlines and Malaysian Airlines System that the national carrier of Singapore started operating as a full-fledged civil aviation company. It was also in 1972 that the mascot of the carrier-Singapore Girl clad in kebaya and sarong-was conceptualized that eventually went on to become the enduring icon of the airlines.

SIA went in for a rapid expansion drive adding the latest models of Boeings to its existing fleet and started operating flights on major air routes in Asia, Australia, Europe and North America. It was only in the first decade of the 21st century, that SIA introduced long-haul flights to USA without any stopovers.

Brand Positioning

The marketing and publicity campaigns of Singapore Airlines has always had centred round its cabin crew-particularly the airhostesses who are admiringly known as Singapore Girls. Unlike other carriers whose promotional drives are more predisposed towards airplane fleets, pricing policies, and haulage time, Singapore Airlines projects the ‘Singapore Girl’ as its brand ambassador. Almost all advertorials of the airlines feature the Singapore Girl helping passengers in different ways irrespective of their caste, colour, creed, sex or religion. By portraying its mascot as a quintessence of geniality and conviviality, Singapore Airlines has been able to buttress its image as a world-class carrier.


Singapore Airlines operates its flights on 62 key air routes throughout the world. The airlines’ owns two auxiliary carriers ‘Silk Air’ and ‘Scoot’ that fly to maximum number of destinations in Southeast Asia, more than other Asian carrier. The career has code-sharing pacts with leading airline companies worldwide including but not limited to US Airways, Scandinavian Airlines, SilkAir, Lufthansa, Air Canada, Air India, and SwissAir. Recently, Singapore Airlines entered into a pact with Tata Sons to begin operating flights from India in 2014.

Special airfare deals and offers from Singapore Airlines

  • From Mumbai to Hong Kong-33540 INR
  • From Mumbai to Seoul-51820 INR
  • From Mumbai to Shanghai-51820 INR
  • From Chennai to Singapore- starts from 23,500 INR
  • New Delhi-Singapore-starts from 26,200 INR
  • Bangalore-Singapore-starts from 29,300 INR
  • New Delhi-Kuala Lumpur starts from 36,400 INR
  • Kolkata-Hong Kong-starts from 33,500 INR
  • New Delhi-Hong Kong-starts from 37,400 INR
  • Chennai-Beijing-starts from 42,400 INR

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